ART DIRECTOR & DESIGNER

BluePrint is an event series created to bring the kitchen and bath industry together, build brand awareness, and generate new business opportunities. The goal was to establish a distinctive visual identity that could introduce the series to the industry and create a consistent presence across every touchpoint. From social media and advertising to event branding and merchandise, the identity was designed to build recognition, engage the target audience, and create a cohesive brand experience from the first impression to the event itself.